Ming Tung


PSFF

Palm Springs Film Festival rebranding based on RISO printing.

The Palm Springs Film Festival (PSFF) is one of the largest film festivals in North America. Located in the Coachella Valley in Southern California, its mission is to cultivate and promote the art and science of film through education and cross-cultural awareness.

The new identity colors are inspired by Palm Springs’ sunsets. Using Florecnet Pink and Sun Orange of RISO printing to bring out the vibrancy on print. 




RISO posters
(Size: Tabloid)Film festival sunsets gradients posters, film festival venues mid-century architecture posters & special screening event of director Ang Lee, “Hidden Emotions” portraits posters. The gradients change based on different times of the day. Color changes on both the film festival posters and calendar posters.





Spacial Design







Interactive installation designLocation: Palm Springs Cultural Center Lobby.Right panel is an interactive experience with sunset gradients. Left panel is the officially selected films of the film festival. This prototype is coded with Processing & manually controlled by Touch OSC. In future development would be created through a sensor to track audiences’ movements. 









Collateral printed with RISO




Website design & embeded generative logo type 
(Coded with Processing)

This project uses custom software to generate different logos made from the "camera focus" logotype. The logo acts as a frame for content like director names, films, awards, as well as photography and video. The software has three modes: one for inputting text into the frame, one for inputting photography/video, and one for applying a RISO print effect to the output. Through these different modes, you can create a logo that is dynamic and changes in response to the content.


Social media design & website design on mobile and desktop





Design process
Special Thanks to Ivan & Miles for the installation coding & model building coaching. And Bonnie’s help from RISO Lab.
Installation projection test out, prototype model building & RISO printing process. I learnt to operates the RISO machine from strat to finish. The 2 booklets took 10 housrs of RISO printing to finish.




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For work please contact ming.leart98@gmail.com